Ethical Orientations - Leading Conformity and Resistance is a clear, engaging book which answers questions like: What really matters in our societies? Whose interests count?  This book shows how responsible ethical orientations, a concept developed by the author shapes everyday decisions in the exercise of power and influence.

It discusses contemporary dilemmas—such as branding, social media, and global value chains—are woven throughout, showing how processes of conformity and resistance can illuminate today’s most pressing questions.

The book offers insights which prompts reflection, and contrasting perspectives to better understand the ethical landscape by leading conformity and resistance in a rapidly changing world.